July seems to be the outage month and it reminds us that no provider, Big or Small is immune to outage. Google Cloud experienced an outage which not only affected Google’s products like Gmail and YouTube – but also other businesses using Google Cloud. Later in the month, Google Calendar went down, creating new incentives to discuss why dominant providers shouldn’t be default cloud options for every enterprise. Meanwhile, the CDN provider Cloudflare faced a massive service disruption caused by a bad software deployment. More recently, the Apple Cloud collapsed due to a BGP route flap issue! The top five concerns voiced by Cloud consumers in market surveys are related to security, trust data protection and security breaches. So what's going on? “No provider, big or small is immune to downtime, but smaller providers have capabilities to solve unique issues quicker. Niche providers invest more time in every customer interaction and can react to customers’ needs faster,” said Vincentas Grinius, CEO of Heficed, a cloud, dedicated server and IP address provider. In France, Oceanet Technology provides a unique customer interaction when supporting Cloud migration projects
There is a urgent need for niche Cloud Computing providers!
The global cloud computing market is forecasted to develop from USD 271.96 billion in 2018 to USD 623.93 billion by 2023, at a compound annual growth rate (CAGR) of 18.1%. The bulk of the market share is being split among a few tech titans (Amazon, Microsoft, Google), but a growing number of niche cloud computing businesses are carving out a market space for themselves among companies offering VPN, dedicated cloud server, business intelligence, email marketing, and other security services.
There is no doubt that Cloud computing is one of the strategic digital technologies considered important enablers for productivity and better services. In this newly reshaped and disrupted Cloud Industry that is now integrating IoT, AI and multicloud challenges, there is a huge need provide with to more choice and competition of better scoped services.
General tendency to be immensely customer-driven appears to be paramount among the niche providers. Automation of service management, a user-friendly API, and overall flexibility are three key factors that power alternative cloud providers.
Bringing more visibility to a wide spectrum of CSPs and niche players will help consumers enjoy more choice and competition of better scoped services, increasing confidence in the market at large
B2Cloud is designing a new Global Cloud Trust Index that will help you to:
Gain more visibility in your business,
Better address your target
Bring more reliability to your customer
Improve your strategic decision when choosing a cloud platform or investing on a company
 Quantitative estimates of the demand for cloud computing in Europe and the likely barriers to up take. P 32-39